Lipton, Hellmann's and Knorr x Fanatics
Gamma’s goal was to amplify Unilever’s already existing Superbowl ad buy at retail with a football related offer to encourage pantry loading.
Gamma created a partnership with Fanatics.com offering consumers a $10 e-gift card with a $10 spend on any Lipton, Hellmann’s or Knorr product. The offer was also pushed through Fanatic's NFL related media channels to broaden the reach.