Breyers Latin Festivals
Breyers needed to introduce Latinx/Hispanic audiences to Breyers Dulce De Leche, Mango and Pistachio Almond flavors in a real and authentic way.
Given that music is an integral part of the demographic culture, Gamma identified Hispanic/Latinx festivals across the country throughout Spring-Fall to showcase its new flavor profiles. Gamma negotiated integrated sponsorship packages with the festival partners and created custom fabricated tent experiences where we distributed tens of thousands of samples, repurchase coupons, and built relationships and positive sentiment amongst this desired audience base.
Experiential Marketing & Strategic Sampling
Breyers Daycare Sampling
Breyers wanted to encourage trial and build awareness of Breyers new Mango and Dulce de Leche flavors amongst Hispanic moms.
Through Census data, Gamma identified and distributed 50,000 Breyers Buy 1, Get 1 Free coupons at daycare and preschools centers in areas that over indexed with Hispanics and created sweepstakes incentives giving the daycare centers and moms the opportunity to win ice cream parties for filling out surveys.