Katie Ledecky and Simone Manuel x BIC x Soleil
Gamma created an impactful campaign for the launch of BIC's Soleil Sensitive Advanced "Water Activated" razor during the Spring - Summer drive period.
Gamma identified the Olympics as the big Summer event. As swimmers shave their bodies for better aerodynamics, Gamma leveraged two of the most iconic Olympic women swimmers, Katie Ledecky and Simone Manuel, as the celebrity partners for the “Soleil Sensitive Advanced” campaign and also signed BIC on to be an official partner of USA Swimming.
By securing 2 years of services with all three entities, it enabled BIC to create an "Olympiquesqe" campaign for a fraction of the dollars of partnering with the US Olympic Committee and Team USA, with the same impact.