Hellmann's x Nature’s Own x Fanatics
Hellmann’s needed to amplify and monetize their brand affinity with sports enthusiasts around the Big Game.
Gamma developed partnerships with Nature’s Own, America’s #1 selling loaf bread and bun brand, and Fanatics, the leading licensed sports merchandiser, to create a fully integrated “Big Game” national sales promotion. The program was featured at retailers nationwide via: end cap displays with header cards, carts and shelf talkers and on digital media via Fanatics NFL banner ads, social media and targeted email blasts.