Shopper Marketing

& Licensing

Create a program to help monetize a licensing partnership around the launch of Despicable Me 4 and Sponge Bob’s 50th Anniversary.

Gamma partnered with Fandango to promote a targeted $10 Movie Offer with the purchase of two (2) Minions and/or SpongeBob licensed products in a single transaction, in order to appeal to moms with kids interested in the franchises.

As a result, Popsicle was able to secure incremental POS facings during the key Summer period.