Xyzal Campground Sampling
Xyzal needed to drive trial and awareness of their Allergy Medication to consumers who needed it most.
During the peak allergy month of April 2024, Gamma distributed 50,000 Xyzal samples and literature card with a Xyzal coupon to a network of 250+ campgrounds located in DMAs with high allergy indexes. Gamma identified its distribution list by looking within 50 miles of the warmest, top allergen areas from AAFA’s yearly Allergy Capitals report.
In addition, Gamma executed a QR Code scan sweepstakes to incentivize consumers to sign up for Xyzal’s CRM thereby increasing their informational database. To ensure penetration of messaging, we digitally geo-targeted the campgrounds at which the samples were delivered for 250,000 impressions.