BIC Bodymark x Miryam Lumpini
We assisted with the launch of the BodyMark x Bic temporary tattoo pen and executed a subsequent multi-faceted ad campaign. Our star was celebrity tattoo artist Miryam Lumpini.
We pulled out all the tricks for this one. Beyond overseeing commercial production for product packaging and YouTube instructional videos, we developed a never-before-seen AR app. It allows customers to digitally project Miryam’s designs onto their own skin before applying, a first in the field.
We must say, it even blew our minds.
Influencer Marketing
BIC “Back to School” Cash
We needed to encourage larger basket purchases across the BIC Stationary Portfolio during the key "Back to School" season.
Gamma created a custom, branded promotion where customers could get a $5 Back to School Cash Visa e-Gift card when they spent $15 dollars on any BIC Stationary product and overlayed a Kids in Need Foundation cause overlay to add depth to the program.