Knorr Rice Cups x Chegg
Knorr needed to generate trial and awareness amongst college students of the new Knorr 90 second Rice Cups.
To meet this goals, Gamma created a partnership with Chegg, the largest provider of rental textbooks to college students to distribute 100,000 samples and re-purchase coupons in custom polybags to students right in their dorm rooms during the key ‘Back to School’ time period.
The program generated excitement and organic social media engagement, through submitted UGC content on social media.
This program exemplifies the power of our sampling programs especially when expertly crafted to hyper target desired audiences.
