Brownie Brittle #GetBakedWithUs
Brownie Brittle was looking for a unique way to generate PR worthy buzz and engagement in key West Coast Markets. Gamma conceptualized a guerrilla marketing push to bring samples to LA areas specifically outside of cannabis dispensaries.
Using the momentum of 4/20 and thoughtful slogans, we mobilized consumers to try, and then buy, Brownie Brittle.
Experiential Marketing
Brownie Brittle x Vudu
Gamma created a program to support Brownie Brittle's new gluten free offering at Walmart and encourage pantry loading.
A partnership with Vudu by Fandango where Brownie Brittle offered consumers a Free Movie Rental (up to $7 value) with the purchase of 3 Brownie Brittle products in a single transaction.
The program resulted in a ~15%+ redemption and positive consumer sentiment on social media.