The Harper Influencer Event
Since, Gamma has enlisted influencers to market several of The Harper’s high caliber events to bring aspirational brand affinity, and influencers whose audience bases are comprised of potential buyers for the new luxury condominium.
This campaign is one of many successful influencer-led promotions Gamma has orchestrated for The Harper, with more innovative initiatives on the horizon.
Influencer Marketing
The Harper, a new luxury residence in Manhattan’s Upper East Side, sought to generate excitement and connect with New York’s affluent buyers through a targeted influencer campaign and an exclusive launch event.
Gamma executed a bespoke strategy, curating a group of five Macro “High Society” Influencers to spotlight The Harper’s unparalleled amenities. The campaign culminated in an elegant cocktail event at The Harper’s penthouse, where influencers and their well-connected guests—potential buyers—experienced the epitome of luxury living firsthand.
The campaign reached over 1.5 million people and had an engagement rate of over 20%. Additionally, the Harper social team saw an 100% increase in IG profile views, followers, and website visits.
