Bongrain x T.G.I. Friday’s
Bongrain was struggling to connect with Walmart’s core consumer base and approached Gamma for solutions. Recognizing the opportunity to leverage a brand with strong recognition among Walmart shoppers, we identified T.G.I. Friday’s as the ideal partner.
Gamma facilitated the partnership between Bongrain and T.G.I. Friday’s to launch a line of spreadable cheeses tailored for Walmart shoppers. The strategy paid off. Within a year, the product achieved full national distribution, solidifying its place in the market.
We knew it would be a hit, because knowing what the consumer wants is in our DNA.
