Culturelle Probiotics x &Mother
The goal was to conceptualize a meaningful campaign to speak to Culturelle Probiotics key "Mom" demographic during Covid when women were being forced to leave the workforce.
Gamma developed cause marketing relationship with &Mother, a company dedicated to breaking the barriers that limit a mother's choice to pursue and thrive in both career and motherhood.
The #journeywithin campaign brought together the probiotic health and motherhood communities and was featured at events, on social media, and through in-store activations to name a few.