PopUp Bagels Collaborations
PopUp Bagels, the renowned “grip, rip, and dip” bagel and schmear chain that’s gone viral, tapped Gamma’s talents to develop partnerships to generate buzz, excitement, and new offerings to its rabid social media fanbase.
Gamma cultivated strategic partnerships to capitalize in PopUp Bagels growing momentum during key tentpole moments with cult brands including: Frank’s RedHot, Old Bay, Sun-Maid Raisin, OREO and more to create limited-edition flavored schmears, butters, and bagels while also engaging the brands to collaborate and amplify the partnerships on social media and public relations channels, accruing plenty of earned media along the way.
