Rocketbook
Brief
Rocketbook partnered with Gamma Communications to increase brand awareness and drive cultural relevance through a nostalgia-driven entertainment campaign.
The objective was to position Rocketbook’s reusable notebook as a modern evolution of traditional paper products by tapping into the fandom of The Office. By aligning with beloved characters and storylines, the campaign aimed to connect with a highly engaged audience while reinforcing Rocketbook’s value proposition in a memorable and entertaining way.
Process
Gamma developed an “Office 2.0” campaign concept that brought together Brian Baumgartner and Angela Kinsey, widely recognized for their roles as Kevin Malone and Angela Martin on The Office.
The campaign leaned into the characters’ Dunder Mifflin roots, creating a playful narrative that connected their paper company background with Rocketbook’s reusable notebook technology. This juxtaposition highlighted the evolution from traditional paper to smart, reusable solutions, while maintaining a tone that felt authentic to the show’s humor and legacy.
To extend reach and deepen fan engagement, Gamma activated across social media, branded content, and experiential touchpoints. A key component of the campaign included Rocketbook’s sponsorship of an Office Superfan Convention, where the brand was integrated into a live fan environment filled with highly engaged attendees.
By leveraging talent, fandom, and experiential marketing, Gamma ensured the campaign resonated across both digital and real-world channels.
Outcome
The campaign successfully generated buzz among The Office fanbase and elevated Rocketbook’s visibility within a highly engaged cultural community.
The collaboration with Brian Baumgartner and Angela Kinsey drove strong fan excitement and social engagement, reinforcing the brand’s relevance through humor and nostalgia. The Office Superfan Convention sponsorship created a meaningful in-person connection with consumers, strengthening brand affinity and recall.
By tapping into a passionate entertainment audience and aligning product innovation with cultural storytelling, Gamma Communications delivered a campaign that increased awareness, drove engagement, and positioned Rocketbook as a forward-thinking alternative to traditional notebooks.