The Rocketbook campaign brought together Brian Baumgartner and Angela Kinsey, beloved stars of NBC’s The Office, to create an “Office 2.0” experience.

Fans of the iconic Dunder Mifflin duo were thrilled by the collaboration, which cleverly tied their paper-company roots to Rocketbook’s reusable notebook, reinforcing the campaign’s narrative in a fun and nostalgic way.

Gamma tapped into the vast Office fandom to generate buzz and elevate brand awareness for Rocketbook. As part of the partnership, Rocketbook even sponsored an Office Superfan Convention, seamlessly aligning the brand’s innovative spirit with the cherished characters fans know and love.