Ellio's
Brief
Ellio’s Pizza partnered with Gamma Communications to relaunch its dormant social media presence and reintroduce the brand to a new generation of consumers.
The objective was to increase followers, boost engagement, and build a distinct digital voice that could tap into nostalgia while remaining relevant within modern social media culture. The campaign focused on activating key platforms including TikTok, Instagram, Facebook, and X to drive consistent growth and engagement.
Process
Gamma developed a multi-platform social media strategy designed to rebuild Ellio’s Pizza’s digital identity from the ground up. The team established a refreshed brand persona that leaned into nostalgia while incorporating humor, internet-native language, and culturally relevant content formats.
Content was tailored to each platform, with a strong focus on short-form video and trend participation on TikTok and Instagram. Gamma created custom content that highlighted product moments, everyday relatability, and nostalgic touchpoints that resonated with both existing fans and new audiences.
To accelerate growth, Gamma engaged creators and leveraged trending formats, sounds, and social media tools to increase discoverability and engagement. The strategy prioritized consistency, community interaction, and shareable content that could organically expand reach.
The team also introduced social-first incentives and engagement tactics to build loyalty and encourage repeat interaction, turning passive viewers into active followers and brand advocates.
Outcome
The campaign successfully transformed Ellio’s Pizza into an active and engaging social media brand.
Gamma achieved an average of 8% month-over-month growth on Instagram and 118% month-over-month growth on TikTok, significantly outperforming industry benchmarks for social media engagement and follower growth.
The revitalized brand persona resonated with audiences, driving increased interaction, shares, and positive sentiment across platforms. By combining nostalgia-driven storytelling with modern content strategy, Gamma Communications reestablished Ellio’s Pizza as a culturally relevant brand within the competitive frozen food category.
