Pop Chips x Fandango
Pop Chips wanted to break through the shelf competition and stand out. We knew what would “wow” customers and decided to partner Pop Chips with Fandango.
Gamma incorporated a license with the Star Wars mega-franchise to create “Galaxy Puffs”, Pop Chips in the shape of customers’ favorite characters.
We created a purchase incentive where customers who bought two packages of Pop Chips received a $5 credit to movie tickets on Fandango.
The result was a highly successful promotion with strong sales, social media interaction, and a high redemption rate.