In order to push the Bali “Concealer” brand, we knew we needed an instantly redeemable, in-store purchase incentive. With that in mind, we reached out to our partners at Estee Lauder and asked them to provide us with a little something special.

And just like that, Bali customers were automatically awarded a “Pure Color Lipstick” as a gift with purchase of the “Concealer” bra.