Experiential

To create a visually stunning and immersive experience for American Eagle’s "Live Your Life" campaign, Gamma Communications created, developed and orchestrated a cutting-edge drone show across three major U.S. cities: Coney Island, Miami, and Dallas on one day, all at the same time to maximize earned media impressions.

Using 300 drones, Gamma created a storyboard that brought iconic American Eagle visuals to life. As the drones illuminated the sky, consumers were invited to scan a QR code formed by the drones, which led them to a custom-built microsite developed by Gamma Communications. The site followed AE’s brand colors, messaging, and priorities, featuring inspirational quotes from its key celebrities tied into the campaign. The microsite also included the 30-second campaign video, with strategic options to share across social media or shop AE's latest collections, maximizing the campaign’s digital footprint.