NETFLIX HAS AN AD PROBLEM AND DOMINO’S HAS MINECRAFT PIZZA
Written By: Lexi Rapnikas
Campaign of the Week: Dollar Shave Club’s Anti-Perfect Campaign
Dollar Shave Club launched “Perfectly Good Is Perfect,” an omnichannel campaign pushing back against society’s obsession with perfectionism and promoting affordable, effective grooming. Featuring the brand’s signature irreverent humor, the campaign encourages consumers to choose razors based on their individual needs rather than chasing the latest trends. Created in-house with agency HUMANAUT, the campaign spans connected TV, YouTube, Meta and TikTok, using AI to speed up production and create visual gags. The concept will anchor future product launches as the brand works to reinforce its reputation for quality and value.
Liquid I.V. Puts Hydration in the Fast Lane
Liquid I.V. launched “Thirst for More,” its first campaign under a multiyear partnership with the McLaren Mastercard F1 Team, featuring drivers Lando Norris and Oscar Piastri. The 30-second ad uses split-screen visuals to connect McLaren’s focus on precision, preparation and performance with Liquid I.V.’s science-backed approach to hydration.
Developed by sports and entertainment agency United Entertainment Group, the campaign aims to differentiate the brand in the crowded electrolyte market by emphasizing product efficacy and scientific credibility. Through the partnership, Liquid I.V. hopes to strengthen consumer trust and position hydration as an essential part of everyday performance.
Level Up Your Lunch with Domino’s and Minecraft
Domino's is partnering with “Minecraft Dungeons II” on a collaboration launching October 26 that brings the gaming franchise to its menu packaging, digital experiences and promotional giveaways. The campaign supports the brand’s new rectangular Detroit-style personal pizza, the Domino, positioning it as the perfect meal for gaming with friends.
Domino’s Rewards members can unlock exclusive in-game items with qualifying purchases, while additional promotions offer free game downloads and collectible packaging featuring game characters. The partnership also includes social and TV content featuring visual effects creators and will roll out across 19 global markets, helping Domino’s connect with gaming audiences and drive loyalty program engagement.
Anthropologie Says All Roads Lead to Home
Anthropologie launched its holiday campaign, “On My Way,” highlighting emotional reunions between friends and family to celebrate human connection. Developed in-house, the campaign features locations around the world and anchors a broader holiday strategy spanning creator-led social content, in-store styling experiences, home collaborations and a new DoorDash partnership for last-minute shopping.
The retailer is also launching “Between Us Girls,” a five-part Instagram and TikTok series featuring creator Coco Schiffer, blending fashion inspiration, gifting ideas and humor. Through these efforts, Anthropologie aims to create an immersive holiday brand experience that drives meaningful engagement and sales amid increased competition for consumers’ attention.
Honey Baked Ham Is Where the Heart Is
The Honey Baked Ham Company, LLC launched its holiday campaign, “Traditions That Bring Us Home,” featuring Kylie Kelce and her personal childhood memories of buying holiday hams with her grandmother at a store in Broomall, Pennsylvania. Spanning national TV, streaming, social media, radio and Kelce’s “Not Gonna Lie” podcast, the campaign emphasizes authentic family traditions while targeting younger consumers, particularly Millennials and Gen Z, who are increasingly hosting holiday meals. By incorporating Kelce’s genuine connection to the brand and her own creative ideas, The Honey Baked Ham Company, LLC aims to expand awareness beyond its traditionally older, loyal customer base and position its products as a centerpiece of modern holiday gatherings.
