CHIPOTLE TURNS PRODUCE INTO MUSIC WHILE TOYOTA BRINGS BACK Y2K
Written By: Lexi Rapnikas
Campaign of the Week: Chipotle’s Menu Hits A High Note
Chipotle Mexican Grill is officially making music out of its menu. The brand teamed up with the London Vegetable Orchestra to record “From Ground to Sound” at Abbey Road Studios, using instruments made from Chipotle produce, including jalapeño trumpets, corn flutes, lettuce percussion, an avocado-pit horn and an onion bass.
The project took three months of experimentation, with each instrument needing to be built and played at peak freshness before it went bad. First teased in Chipotle Mexican Grill’s 100 Creators campaign, the full track is now being used in select campaigns and streaming on Spotify and Apple Music, turning the brand’s “real ingredients” message into a sound that’s uniquely, and very literally, Chipotle.
Juicy Gets A Set of Wheels
Toyota Motor Corporation is bringing Y2K back, pink zebra print, Juicy velour energy and all. The brand teamed up with Juicy Couture to create a one-of-a-kind Aygo X Juicy Edition, decked out with an all-over pink zebra wrap, a diamante Juicy logo, pink-wrapped wheels, plush pink leather seats and silver Juicy stitching.
The car isn’t for sale. Instead, Toyota Motor Corporation is giving it away to one lucky early-2000s superfan who can ace a quiz on the decade’s biggest cultural moments. The campaign is also hitting U.K. shopping centers with instant-win raffles and Juicy-branded fluffy dice, turning a nostalgic collab into an experiential campaign designed to generate buzz, collect sign-ups and get a new generation looking twice at a small city car.
Hallowmas Is Back From The Dead
Mars's Twix is making the holiday season twice as weird with the return of Hallowmas, its Halloween-meets-Christmas mashup starring the delightfully unsettling Zombie Claus. Now in its second year, the campaign kicked off with Zombie Claus appearing on Subway Takes before rolling out a hero ad, influencer content and social activations. Built around Twix’s “Two Is More Than One” platform, the campaign leans into the idea that combining two holidays makes one very chaotic celebration.
Fans can also get in on the fun through a $20,000 competition, with prizes for the best Zombie Claus look-alike, most creative Halloween-Christmas mashup and biggest Hallowmas transformation. The spooky Santa will cap it all off by handing out Twix bars in Williamsburg on Halloween.
There’s A Tea For That
Twinings is giving tea a wellness-era makeover with “But First, Tea,” a new campaign positioning a cup of tea as the first step before life’s everyday moments, not just a morning ritual. Led by Leo UK with Starcom, the campaign connects different infusions like Sleep, Glow, Digest and Moment of Calm to specific occasions, while expanding into TV, paid social, creator content, retail media, shopper activations, premium video and out-of-home.
The brand is also turning customer stories into London billboard creative, partnering with Davina McCall for host-read podcast ads, and refreshing its Green Tea and Infusions packaging with notes inspired by everyday tea rituals. Following its Gen Z-focused “GenTea” campaign, Twinings is leaning into wellness and younger consumers to make tea feel less like a basic beverage and more like a small but meaningful part of your daily routine.
Taco Bell Speaks Fluent Taco
Taco Bell and Duolingo are turning October 6 into Global Taco Day with a campaign built around one thing the whole world can understand: tacos. The partnership taps into Duolingo’s 58.7 million daily users and the fact that “taco” translates almost universally, allowing Taco Bell to take one campaign global without losing its playful personality.
Fans in seven markets can score free limited-edition Duo Habanero Sauce, while Duo the Owl is popping up in Toronto, Mumbai, New York and Shanghai for meet-and-greets, giveaways and Taco Bell-themed merch, including a custom Duo plushie. The campaign also uses localized details, like sauce packets featuring English, French, Spanish and Mandarin, to make the global idea feel personal in each market. By combining a recognizable mascot, a limited-edition product, social content and real-world activations, Taco Bell is turning a one-day food holiday into a global brand moment.
