Why Coca-Cola, Snickers and Yahoo Are Making Headlines
Written By: Lexi Rapnikas
Campaign of the Week: Coke Says "The World Will Wait"
The Coca-Cola Company has launched “The World Will Wait,” a global campaign (excluding the U.S.) encouraging Gen Z and millennials to unplug from work and screens to prioritize meaningful moments over shared meals.
Through video, out-of-home ads, influencer partnerships and digital activations, the campaign reinforces Coca-Cola's positioning as the perfect mealtime companion while promoting work-life balance and real-world connection. The initiative builds on Coke's broader food-focused marketing strategy following impressive Q2 results and successful creator-led activations tied to the FIFA World Cup 2026™ - Canada, Mexico and the United States.
Goldfish Targets Health Conscious Parents
The Campbell's Company's Goldfish is reviving its iconic “The Snack That Smiles Back” platform with a back-to-school campaign that highlights the crackers' real-cheese ingredients and nostalgic appeal for modern families.
Created by @Mischief Mischief @ No Fixed Address, the stop-motion campaign features playful ads across paid, earned and owned media to position Goldfish as a snack parents can feel good about giving their kids. The effort comes as snack brands face pressure from inflation and the growing popularity of GLP-1 weight-loss medications, with Pepperidge Farm doubling down on its core family audience.
Snickers Tells the Internet to Chill Out
Mars's Snickers Ice Cream is flipping the script, launching a social-first campaign to hire a Chief Online Chill Officer who will spend two weeks diffusing heated online debates with witty comments and coupons for Snickers Ice Cream Minis.
The campaign promotes the brand's bite-sized ice cream lineup while building on Snickers' long-running message of easing irritability. The effort also taps into the growing "little treat" trend, appealing to Gen Z and millennials seeking affordable, portion-friendly indulgences. Applications for the hybrid, Chicago-based role are open through Aug. 4, with the selected fan serving from Aug. 24 to Sept. 3.
Morgan & Morgan Hires A Merman…?
Personal injury law firm Morgan & Morgan, P.A. has launched "Merman," the latest installment in its "Power Move" campaign, using humor and an unexpected merman lifeguard to reinforce the message that hiring the firm's attorneys is a smart decision after an injury.
The national campaign, created by the firm's in-house creative team, continues its strategy of using absurd, memorable storytelling to stand out in the highly competitive legal advertising market. Running across broadcast, digital, audio and out-of-home channels throughout 2026, the spot highlights the firm's continued investment in creative advertising as a way to build brand recognition. The campaign follows a series of unconventional "Power Move" ads that rely on comedy to differentiate Morgan & Morgan, P.A. in the crowded legal services category.
Kyle Cooke is Yahoo’s New Weatherboy
Yahoo has relaunched its Weather app with improved forecasts, interactive radar and enhanced air quality, pollen, UV and humidity insights, supported by a humorous campaign starring TV personality and entrepreneur Kyle Cooke as the brand's official "Weatherboy."
Created with Conscious Minds, the campaign promotes the app through comedic social content and a new in-app "Summer Report" feature that blends weather updates with Cooke's signature party-centric personality. The effort continues Yahoo's strategy of using celebrity partnerships to make everyday digital tools more engaging and memorable.
