Wimbledon Winners: The Brands Making Their Mark
Written By: Lexi Rapnikas
Campaign of Wimbledon: Ralph Lauren
Ralph Lauren continues to elevate its partnership with Wimbledon Championships through immersive brand experiences and creative activations. As the first designer to outfit all on-court officials, the brand has expanded its presence beyond apparel with Wimbledon-inspired takeovers, including a grass-made Ralph Polo bear, themed retail experiences, and a mini-series featuring Tom Hiddleston. Bringing the tournament’s heritage to fans worldwide, Ralph Lauren has also recreated the Wimbledon atmosphere in Central Park and transformed its Madison Avenue flagship into a celebration of the championship’s iconic style.
Miu Miu and New Balance x Coco Gauff
Miu Miu and New Balance have reunited with tennis champion Coco Gauff for a second collaboration that brings luxury fashion to the Wimbledon court. The collection reinterprets the tournament’s iconic all-white dress tradition through Miu Miu’s signature feminine and vintage-inspired aesthetic, featuring tailored tennis dresses, pleated skirts, and performance pieces designed for both style and movement. Alongside Gauff’s on-court looks, the partnership introduces updated versions of the New Balance 530 SL sneaker in ivory and brown leather, blending classic tennis influences with modern streetwear appeal. The collaboration highlights the growing intersection of sports, fashion, and personal expression, positioning Wimbledon style as something that extends beyond the court.
Evian Celebrates Wimbledon and 200 Years
evian is celebrating its role as the official water supplier of Wimbledon Championships with a limited-edition collectible that merges tennis tradition, art, and brand heritage. To mark the tournament and its own 200-year anniversary, Evian partnered with British artists to redesign its signature bottle bag, creating a stylish accessory inspired by the elegance and history of the championship. With only 200 pieces released to the public, the exclusive item quickly became a sought-after collectible among fans, highlighting Evian’s ability to transform a simple hydration product into a premium lifestyle experience. The activation further strengthens the brand’s connection to Wimbledon’s global audience by celebrating creativity, craftsmanship, and one of tennis’ most iconic events.
Addison Ross London Launches Tennis-themed Summer
Addison Ross successfully capitalized on the 2026 Wimbledon season by launching a highly visual, tennis-themed summer entertaining campaign across its social media channels. The British homeware brand focused its marketing efforts on curated color palettes, specifically greens, buttery yellows, and whites, and highlighted novelty items like neon tennis ball salt and pepper shakers to capture the spirit of the tournament. By showcasing these products in elegant, garden-ready tablescapes, their strategy effectively positioned the brand's luxury decor as an essential element for consumers hosting upscale viewing parties and summer gatherings.
Babolat Blends Heritage with Creative Storytelling
Babolat embraced the Wimbledon season by blending its tennis heritage with British-inspired lifestyle experiences and creative storytelling. Ahead of the tournament, the brand partnered with Christy, the luxury British homeware brand, to host a grass-court activation featuring tennis star Cameron Norrie, giving guests the opportunity to experience the sport in a Wimbledon-inspired setting while watching the championship action. Beyond the court, Babolat leaned into the tournament’s cultural traditions through social media content celebrating iconic moments like strawberries and cream, showcasing players enjoying the classic treat alongside a quintessential British cup of tea. Through these activations, Babolat highlighted the connection between tennis performance, style, and the timeless traditions surrounding Wimbledon.
